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Deepak believes that every business problem of his client is unique in some ways; hence the solution too needs to be specific. The approach of ‘one shoe fits all’ will not lead to satisfactory and desired results. – Approach to even similar decisions (for example, branding and marketing of a new product) will be hugely varied in two different contexts (such as, a new venture vis-à-vis an established firm). – Deepak’s approach thus involves understanding the context of the business very well so that precise advice can be given to the clients.
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