About
      Research
      Consulting
      Presentations
      Entrepreneurship
      Links
      Contact
 

Entrepreneurship


Deepak is the Managing Director of A.D. Craft Desires Pvt. Ltd. He co-founded this company in partnership with Ankita Sardana, who is an interior designer, an architect and an urban designer by profession, and also a painter and an avid art enthusiast.


Craft Desires is all about creating enduring style statements through creative art forms. And its medium is stone and metal. Business of A.D. Craft Desires can be categorized as following :

 

  • Royal Desires
  •  

    This magnificent range is the jewel of our collection, and is fabulously hand-crafted from very high quality white Makrana marble. The ‘Angelica’ collection exalts the pristine beauty of this angelic stone and celebrates astounding forms made from blemish-free pure white Makrana marble that is extremely scarce now. The ‘Exotica’ collection embrace artifacts enriched with embellishments of delicately inlaid semi-precious stones like coral, lapis lazuli, turquoise, jasper, jade, carnelian, tiger eye. These stones are worked in intriguing patterns that are innovatively conceived and exhibit distinctive style.

     

  • Eternal Desires
  •  

    The softness of marble is contrasted by the hardness and sharpness of metals that form our Eternal Desires Collection. This line explores the endless possibilities offered by plethora of metals – brass, aluminium, steel, etc - that mother earth has bestowed upon us. The flexibility and ductility of metals are used very ingeniously to develop astounding forms and shapes that challenge imagination. The diversity of forms with abundance of surface finishes like enamelling, plating and buffing together with kaleidoscopic colours bring charm and excitement to young contemporary interiors.

     

  • Astral Desires
  •  

    Astral Desire line complements off-the-shelf offerings by giving an opportunity to its patrons to customize the product and pattern as per their requirement and desire. The specificity intended may range from a specialized bulk order for our existing products to a corporate souvenir with company logo.

     

    Craft Desires also executes large scale Architectural and Interior Design work that utilize art forms that are its forte, such as marble carving panels, trellis, medallions, fountains, porticos, religious building elements etc.


    Soon, A.D. Craft Desires Pvt. Ltd. will also be launching two other product lines:


      • Earthy Desires – Patrons will have the choice of interior decor accessories (such as fruit bowls, flower vases, decorative pieces) and garden accessories (such as sculptures) made from a variety of stones other than marble. This range will also include interior accessories made of ceramics, clay and terracotta.

      • Sheer Desires – Nature has bestowed us with materials that when processed develop translucent qualities along with shine and lustre.  Craft Desires will seek to fulfil shimmering desires of its clients by introducing a magnificent range of interior accessories made of glass, mother of pearl, bones and horns of animals. 

 
 
  About    II   Research    II   Consulting    II   Presentations    II   Entrepreneurship    II  Links   II   Contact

Management Consulting, Strategic Planning, Management Decision Making, Strategic Alliance Formation, Market Research,

Marketing Strategy, Brand Development, Business Analytics, Management Development, Business Ideas, Innovation,
New Venture Process, Policy Studies, Deepak Sardana, India, Australia.